sportsbiz

Inside The Huddle: Using Sports to Drive Business Goals with Paul Beckles

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Paul Beckles: Director of Brand Partnerships at Athletes First Partners. Athletes First Partners is  a global sales and marketing agency representing the National Basketball Players Association and the National Basketball Retired Players Association. Beckles is a graduate of Indiana University of Pennsylvania and […]

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Inside The Huddle: Brands & Sports Marketing with Sean Brown

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Sean Brown: Senior Marketing Director at Laundry Service. Brown will be one of the leaders of the huddle “More than Numbers: How Brands are Approaching Sports Marketing Today”. Brown developed a passion for sports early in life hearing stories of his father’s basketball […]

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Kenny Lofton Still Got Game

Still Got Game: Former MLB All-Stars Team Up For Foundation

During his 17-year career, Kenny Lofton made sure he was always giving back. Now he’s hoping to extend his philanthropic efforts, as well as other former pros. The six-time Major League Baseball All-Star said between having large hearts and a privilege to earn money playing a game helps position many professional athletes to serve communities during their playing careers. However, when they’re done playing, that platform can disappear. To help solve that problem, Lofton has co-founded the Still Got Game […]

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Gary Bettman NHL Awards

NHL Announces Inclusion Initiatives, Billie Jean King Partnership

While in Las Vegas for its annual NHL Awards event celebrating last year’s top players, the league also took the time to examine its future, with a focus on advancing diversity and gender equality across hockey. The NHL held its inaugural diversity summit, which featured several announcements and panels, including tennis great Billie Jean King Officially titled “Declaring our Principles – Advancing Equity: A Summit on Inclusion,” the NHL announced a partnership with the Billie Jean King Leadership Initiative, while […]

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