In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Paul Beckles: Director of Brand Partnerships at Athletes First Partners. Athletes First Partners is a global sales and marketing agency representing the National Basketball Players Association and the National Basketball Retired Players Association. Beckles is a graduate of Indiana University of Pennsylvania and […]
As the NHL held its second Gaming World Championship, experiencing viewership growth across the board, executives are optimistic about the future.
In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Sean Brown: Senior Marketing Director at Laundry Service. Brown will be one of the leaders of the huddle “More than Numbers: How Brands are Approaching Sports Marketing Today”. Brown developed a passion for sports early in life hearing stories of his father’s basketball […]
During his 17-year career, Kenny Lofton made sure he was always giving back. Now he’s hoping to extend his philanthropic efforts, as well as other former pros. The six-time Major League Baseball All-Star said between having large hearts and a privilege to earn money playing a game helps position many professional athletes to serve communities during their playing careers. However, when they’re done playing, that platform can disappear. To help solve that problem, Lofton has co-founded the Still Got Game […]
While in Las Vegas for its annual NHL Awards event celebrating last year’s top players, the league also took the time to examine its future, with a focus on advancing diversity and gender equality across hockey. The NHL held its inaugural diversity summit, which featured several announcements and panels, including tennis great Billie Jean King Officially titled “Declaring our Principles – Advancing Equity: A Summit on Inclusion,” the NHL announced a partnership with the Billie Jean King Leadership Initiative, while […]
Joyce is the Head of Experiential Marketing at Anheuser-Busch InBev and will lend her expertise to the FOS Brand Marketing Huddle this summer.
The parent company of Ironman is looking to raise its profile ahead of the next Winter Olympic games in Bejing, China in 2022.
As part of the brand’s new “Power Has No Gender” campaign, Powerade is building three mini-pitches with the U.S. Soccer Foundation.
The brand, USWNT star, and WNBA vet have teamed up for a limited edition hoodie to pay homage to LGBTQ activism over the years.
In their first season in the USL, New Mexico United have utilized SQWAD’s in-game trivia to engage fans as well as their sponsor Abrazo Homes.
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