Sports Business

Golden Knights sellouts

Golden Knights Preseason Focus Good For Fans, Bottomline

September 15 was a busy Sunday in Las Vegas, with a NASCAR race and a WNBA playoff game in town, not to mention the normal craze of it being an NFL Sunday.  But despite all the possible events for sports fans to take in, the Vegas Golden Knights filled up T-Mobile Arena for the team’s first preseason game of the 2019-2020 NHL season. The 17,767 in attendance also could have stayed at home to watch the game – as all […]

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Chargers LUX membership

Chargers LUX Aims to Keep Suite Owners Happy Outside SoFi Stadium

Premium seat customers don’t grow on trees, and teams are always looking at ways to keep premium ticket buyers engaged all year round. The Los Angeles Chargers will roll out a new program as the team moves into SoFi Stadium, aiming to super-serve some of its highest-paying ticket holders. Called the LUX program, suite owners at the stadium will be provided free access to a variety of “exclusive access to the best-in-class hospitality, business and entertainment benefits year-round.” “Los Angeles […]

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USA Captain Blaine Scully Ready To Help Rugby Reach Next Level in America

(BrandForward is a proud partner of Front Office Sports) Rugby World Cup 2019 is set to get underway in Japan bringing the sport’s best of the best together to compete for the Webb Ellis Cup. For the USA National Team, they take the field at an important time for the sport in America. Participation in rugby is on the rise and youth players look to athletes like USA wing and captain Blaine Scully.  “We tend to think in four-year cycles […]

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MiLB attendance growth

MiLB Attendance Growth Driven By Outliers, Community Approach

While Major League Baseball experiences a variety of attendance issues, Minor League Baseball finished the year with an increase in attendance.  Both circumstances are more complex than they appear on the surface, but the MiLB’s 2.6% overall attendance growth shows an understanding MLB teams could learn from, said Brad Horn, professor of public relations at Syracuse University. S.I. Newhouse. School of Public Communications. “Anytime you see a positive gain, it’s worth celebrating the continued relevance of sports,” Horn said. “The […]

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Postmates Yankee Stadium

Postmates Expands Venue Pickup Service In ‘Iconic Stadiums’

The direct-to-consumer industry is making its way into sports venues as Postmates announced its newest foray into Yankee Stadium.  The partnership with the New York Yankees will allow fans to order concessions ahead and skip the lines, building on an announcement last month of a partnership with the Los Angeles Dodgers. The company targeted the two stadiums as they’re “the most iconic teams in baseball” and “major cities with food delivery already a part of everyday life.” It’s a further […]

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Shot Callers: Keith Wachtel, Chief Business Officer, NHL

The National Hockey League, like many of America’s professional sports leagues, is adapting to the growing legalization of sports betting in the United States. With teams in Las Vegas and New Jersey, the league is in a unique position to be on the forefront of this phenomenon. In the latest episode of Shot Callers, FOS Editor Ian Thomas chats with the NHL’s Keith Wachtel about the league’s approach to the sports betting space and the new opportunities it presents in […]

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Ball Corp. aluminum

Ball Corp.’s New Vision To Transform Venue Sustainability With Aluminum

The average sporting event creates a lot of waste, and as more teams and venues work toward more sustainable operations, Ball Corp. is making moves to help. Ball Corp., a manufacturer of aluminum cans, has released a new metal cup similar to the plastic cups commonly seen across the country. The cup aims to help create a more sustainable container for sports and entertainment venues, said Sebastian Siethoff, general manager at Ball Corp. “The funny thing is, when we show […]

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South Point 400

South Point 400 Starts NASCAR Playoffs With Fan Focus in Vegas

Las Vegas decision-makers, including driver Brendan Gaughan, worked hard for years to bring a second NASCAR race to the Las Vegas Motor Speedway. Now for the second year, the city welcomes the Monster Energy NASCAR Cup Series Playoffs at the South Point 400, named after the Gaughan family’s South Point Hotel, on September 15. This year’s race had its start time pushed back to 4 p.m. PT because last year’s midday heat resulted in the track’s lowest attendance in its […]

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Shot Callers: Scott Warfield, Managing Director of Gaming, NASCAR

With the legalization of sports betting across the United States continually growing, many professional leagues and teams are taking matters into their own hands. Auto racing giant NASCAR is no exception. FOS Editor Ian Thomas spoke with Scott Warfield of NASCAR about the company’s approach to the sports betting space, which has been several years in the making. Edited highlights appear below: On how NASCAR set up their current system and protocols to let fans bet on races (0:58) Warfield: […]

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buffalo-wild-wings

Buffalo Wild Wings Renewed Sports Focus Includes Betting

As Buffalo Wild Wings rolled out its annual football promotions, the chain made a bigger splash via a new deal with MGM Resorts International. The partnership, through MGM’s Roar Digital, will bring sports betting into Buffalo Wild Wings locations, which will also now open in MGM properties.  The rollout of the betting – on BetMGM, MGM’s mobile betting platform – won’t immediately be available and will begin testing later this year in New Jersey. The partnership, along with new football […]

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