Overtime will take over MSG+ in a bid to put a fresh spin on the traditional NBA broadcast and cater to younger audiences.
Building on the Gen Z affinity for social media and all things internet-related, digital-media startup Overtime has cultivated a passionate following of sports fans over the past few years. Now, Overtime is now branching out into the women’s sports space with its own platform dedicated solely to women’s hoops — OvertimeWBB. The platform, which already has nearly 200,000 Instagram followers, will cover women’s basketball at all levels, from youth basketball to the WNBA. “We’ve obviously been proud of how we’ve […]
Overtime, the digital media brand specializing in high school sports, put some of the top teenage basketball players on a billboard in Charlotte.
Selling merchandise hasn’t been the primary goal for Overtime, but the pop-up shop became another way for the company to connect with its community.
Overtime Larry has made a name for himself by hosting some of Overtime’s most popular segments.
Tapping into a young demographic of Instagram, Snapchat and YouTube users, Overtime has built a community of fans that help contribute to its success.
End of content
No more pages to load