Expanded Media Coverage Fuels The WNBA’s Sudden Spike In Fan Engagement

Through the first several weeks of the 2019 WNBA season, there has been a significant rise in audience viewership and fan engagement around the league, with ratings up nearly 64 percent when compared to the same time last season. While one reason for this sudden spike is certainly due to new and expanded broadcast partnerships between the WNBA and networks like ESPN and CBS, the growing popularity has also been fueled in large part by the discernible cultural shift happening in […]

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Overtime Capitalizes on Women’s Basketball Buzz With OvertimeWBB

Building on the Gen Z affinity for social media and all things internet-related, digital-media startup Overtime has cultivated a passionate following of sports fans over the past few years. Now, Overtime is now branching out into the women’s sports space with its own platform dedicated solely to women’s hoops — OvertimeWBB. The platform, which already has nearly 200,000 Instagram followers, will cover women’s basketball at all levels, from youth basketball to the WNBA. “We’ve obviously been proud of how we’ve […]

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