Social Media

Twitter Doesn’t Want Sports Rights

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. You can count out at least one social media company from the TV sports rights game.  According to Max Mason of The Australian Financial Review, the company is not interested in battling for major sports rights, but wants to partner with rights holders, such as TV broadcasters, to extend their audiences and bring in more money. Friend, not foe… While Twitter does have deals to broadcast […]

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Committing to Content: How to leverage social to connect with student-athletes

(*opendorse is a proud partner of Front Office Sports) It’s not enough for an athletic department to send a few tweets from the team account and call it a day. At any one time, a program’s coaches, student-athletes, commits, alumni and team account should share a unique but unified message aimed at attracting recruits. This keeps the athletic ecosystem flourishing. In this webinar, Twitter Sports Partner Manager David Herman, Facebook Head of Sports Partnerships Vincent Pannozzo, Grassroots & Athlete Marketing […]

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