NASCAR, Coca-Cola Driving Deeper Bond Around Support For Military

Coca-Cola has long been one of the most invested and recognized brands in auto racing, thanks in large part to its association with NASCAR that has dated back more than 50 years. But as the two partners began to look at their relationship ahead of the 2018 expiration of its official sponsorship, there was a feeling that more could be done. “When you have a multi-decade partnership, there are some points where you may feel like you’re going through the […]

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South Point 400

South Point 400 Starts NASCAR Playoffs With Fan Focus in Vegas

Las Vegas decision-makers, including driver Brendan Gaughan, worked hard for years to bring a second NASCAR race to the Las Vegas Motor Speedway. Now for the second year, the city welcomes the Monster Energy NASCAR Cup Series Playoffs at the South Point 400, named after the Gaughan family’s South Point Hotel, on September 15. This year’s race had its start time pushed back to 4 p.m. PT because last year’s midday heat resulted in the track’s lowest attendance in its […]

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Shot Callers: Scott Warfield, Managing Director of Gaming, NASCAR

With the legalization of sports betting across the United States continually growing, many professional leagues and teams are taking matters into their own hands. Auto racing giant NASCAR is no exception. FOS Editor Ian Thomas spoke with Scott Warfield of NASCAR about the company’s approach to the sports betting space, which has been several years in the making. Edited highlights appear below: On how NASCAR set up their current system and protocols to let fans bet on races (0:58) Warfield: […]

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