NBA

NFL Aiming To Top Last Year’s Popular Super Bowl Spot

How do you top a Super Bowl commercial that was yards better than the game itself? That’s the advertising challenge facing Tim Ellis, the NFL’s chief marketing officer.  Ellis, who joined the league in August 2018, led the creative effort for NFL’s “100-Year Game” commercial during CBS Sports’ telecast of Super Bowl 53 on Feb. 3, 2019. The two-minute spot showed six generations of NFL legends – ranging from quarterbacks Tom Brady, Peyton Manning, Joe Montana and Terry Bradshaw to […]

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Women In Sports Roundtable: Female Executives In Big 4 Sports

Summer 2019 was an important summer for female sports leaders. With more women each year rising through the leadership ranks in professional sports, Front Office Sports spoke with female execs from MLB, NBA, NHL, and NFL about how their employers embrace gender diversity and what the future holds for women in sports.  FOS: How has your respective league addressed gender diversity during your career? Lara Pitaro Wisch, executive vice president & general counsel, MLB: “I feel incredibly lucky to be […]

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Spree Of Female Executive Hires A Hopeful Harbinger For A More Diverse Future

The WNBA’s appointment of Deloitte CEO Cathy Engelbert as its first commissioner in May was just one of the many wins during the summer of 2019 for gender diversity in the executive ranks of sports. From Jessica Berman’s hire as the new deputy commissioner of the NLL to Red Sox executive Raquel Ferriera’s promotion to co-interim president of baseball operations, the hiring of female executives in high-profile positions appears to be gaining momentum across all sports. “There’s a movement that’s […]

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Behrens, Brooks At Forefront Of NBA’s Push For Gender Diversity

For two of the NBA’s leading female executives, their path to the league couldn’t have been more different. While Kathy Behrens was a multi-sport athlete at the University of Hartford – playing basketball and tennis – she never envisioned her sports career extending beyond college. She envisioned herself working up the ranks of the nonprofit and government sectors – and did so for nearly 20 years. Meanwhile, Amy Brooks’ earliest basketball memories were in her hometown of Sacramento, Calif. With […]

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Gatorade G-League

Gatorade Focuses on G League As A Pathway for Innovation

As the most active sports time of the year approaches, Gatorade is looking to solidify its market share. Jeff Kearney, Gatorade’s global head of sports marketing, always gets excited heading into the fall season when baseball and the WNBA hit their postseason and the NFL, NBA and NHL all get underway.  This year, however, he’s most eager to start the third season of the company’s partnership with the NBA G League, the first U.S. professional league with naming rights. Kearney […]

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Shot Callers: Kristin Bernert, SVP of Business Operations, Madison Square Garden

With two incoming stars in R.J. Barrett of the Knicks and Kaapo Kakko of the Rangers, New York sports fans will have plenty of reasons to find their way to Madison Square Garden this fall and winter. FOS Editor Ian Thomas chats with Kristin Bernert of Madison Square Garden about the exciting coming seasons for New York sports and what it’s like to serve the fan bases of those teams. Edited highlights appear below: On the excitement surrounding the 2019-2020 […]

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LA Clippers Director of Social Media Alessandro Gasparro on Preparing For The New Season

Subscribe: iTunes | SoundCloud Over the better part of the last decade, the NBA has become famous for two things in particular: social content and an entertaining free agency period. The LA Clippers are taking advantage of both with Director of Social Media Alessandro Gasparro. Gasparro is a graduate of the University of Michigan with experience at a number of of the countries top teams and agencies. He recently joined the Los Angeles Clippers in August of 2018 after three years with Endeavor […]

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NBA USA Twitch

Broadcast Innovation Key To NBA, Twitch Partnership

Broadcast innovation is at the heart of an expanded partnership between the NBA, USA Basketball and Twitch.  Twitch will live stream 76 games of the Jr. NBA Global Championship games this week. The streaming platform will also live stream USA National Team exhibition games, beginning with Friday’s Blue vs. White game in Las Vegas followed by four international exhibitions.  The NBA was one of Twitch’s first partners outside of gaming as the two entities have come together in deals the […]

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Steve Nash In Talks To Return To Turner’s UEFA Coverage

Will former NBA star Steve Nash continue his second career as a TV soccer analyst? We should find out soon, with the two-time MVP now in “active discussions” for a new contract with Turner Sports. The retired NBA point guard surprised many by joining Turner not a basketball analyst last year, but for soccer. But Nash’s deal with Turner to cover the UEFA Champions League and UEFA Europa League was only for one season, said sources. Turner acquired the rights […]

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Inside Mamba Sports Academy’s Marketing Goals with CMO Tzvi Twersky

Mamba Sports Academy develops athletes to the peak of their potential with the help of diverse experts and a a full-circle approach including body, performance and mind training. The organization operates physical training academies, a sports focused venture lab, and a charitable foundation, called the Mama Sports Foundation. At July’s Front Office Sports Brand Marketing Huddle, Mamba Sports Academy CMO Tzvi Twersky sat down with Ian Thomas to discuss the organization’s goals, his personal professional history, building relationships with brand partners, […]

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