Mountain West ShotTracker

Why the Mountain West Doesn’t Mind Being a Guinea Pig

As the Mountain West enters its 20th season, the conference is fully embracing its role as a guinea pig for the rest of the NCAA.   The conference was the first to launch a 24/7 linear TV network, The Mountain West Sports Network, in 2006, a year before the Big Ten Network. It was also the first conference to sign with Precision Timing Systems in 2003 and work with DVSports basketball instant replay system, and the first conference to broadcast on […]

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Gatorade G-League

Gatorade Focuses on G League As A Pathway for Innovation

As the most active sports time of the year approaches, Gatorade is looking to solidify its market share. Jeff Kearney, Gatorade’s global head of sports marketing, always gets excited heading into the fall season when baseball and the WNBA hit their postseason and the NFL, NBA and NHL all get underway.  This year, however, he’s most eager to start the third season of the company’s partnership with the NBA G League, the first U.S. professional league with naming rights. Kearney […]

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Las Vegas Basketball

Las Vegas Cementing Itself As Basketball Powerhouse

Looking for the Mecca of Basketball? Try Sin City. As the USA Basketball training camp wound down in Las Vegas, it put a cap on a busy summer of hoops in the desert. As usual, the city hosted the NBA Summer League, along with a slew of AAU tournaments. But this year, the city also welcomed the WNBA All-Star Game along with USA Basketball, which returns every so often. While events kept basketball fans, players and professionals alike flocking to […]

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Big3 Facing Growing Pains In Third Season

With its compelling combination of ex-NBA superstars stars like Allen Iverson and a new 3-on-3 format, the BIG3 pro basketball league quickly gained a following..  But The Answer is gone – and the novelty has worn off a bit. Now the startup sports league co-founded by music legend Ice Cube and Jeff Kwatinetz is wrestling with tough decisions. Call it the growing pains for a league trying to crash the overcrowded U.S. sports market. The BIG3 is drawing crowds of […]

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First Half Viewership Spike Has WNBA Optimistic About 2019 And Beyond

For Christy Hedgpeth, her path to playing basketball began like many kids – via a television. As a child, she remembers watching a college basketball game and realizing that one day, she wanted to play on that stage. While Hedgpeth’s playing career is now in the past, her current role in women’s basketball is perhaps her most important one yet. As the WNBA’s chief operating officer, she is experiencing first-hand the league’s tremendous growth. As the league is now heading […]

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Expanded Media Coverage Fuels The WNBA’s Sudden Spike In Fan Engagement

Through the first several weeks of the 2019 WNBA season, there has been a significant rise in audience viewership and fan engagement around the league, with ratings up nearly 64 percent when compared to the same time last season. While one reason for this sudden spike is certainly due to new and expanded broadcast partnerships between the WNBA and networks like ESPN and CBS, the growing popularity has also been fueled in large part by the discernible cultural shift happening in […]

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TBT Charts Course Into Betting With Genius Sports

When The Basketball Tournament launched in 2014, CEO and Founder Jon Mugar compiled some of the statistics for the winner-take-all tournament in Microsoft Excel on his laptop. Now entering its sixth year, the TBT has signed a multi-year partnership with Genius Sports to not only capture and distribute more real-time stats around its games, but also pave the way for the integration of sports betting around the TBT in the near future. When the TBT begins its 2019 tournament on […]

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Cathy Engelbert on Her Role and the Future of the WNBA (EXCLUSIVE)

In a Front Office Sports exclusive, Editor Ian Thomas sits down with incoming WNBA Commissioner Cathy Engelbert ahead of taking over the role in full next week. Highlights of the interview, edited for clarity, appear below. On what brought her to the WNBA from Deloitte (0:19):“Part of it was I grew up in a basketball family. My father was actually drafted by the Detroit Pistons back in the 1950s and had five brothers who played basketball, my sisters as well. […]

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E-Commerce App Joins Toronto Fans in ‘Wish-ing’ for Kawhi Contract

With NBA free agency now open, all Toronto Raptors fans are wishing for is a contract extension for Kawhi Leonard.  Across Toronto, a new advertisement popped up last week seemingly in agreeance. Seen across traditional billboards as well as on digital advertising on taxis and the sides of trucks, a message that says ‘Wish-ing he stays’ can be seen in Raptors’ red and black. Fans refreshing ESPN on their mobile devices will see it also. Ditto in other Canadian cities […]

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