While Youth Baseball Soars, Participation In Little League Is Fading

For Chris Chavous, he grew up with a passion for baseball similar to many across the world. As a former Little League player, and now as the president of Warner Robins American Little League in Warner Robins, Ga., is eagerly tuning in to the 2019 Little League World Series to see youth players who also have that same passion. But while millions of people have been tuning in to watch these 10-to-12-year-old kids, that hasn’t led to higher Little League […]

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Baseball Craft beer

Baseball’s Beer Boom: Why Minor League Baseball Embraced Craft Beer

Walk through one of the many beer festivals held across the U.S. and there’s a decent chance a Minor League Baseball hat is making the rounds.  Whether the cap is from the Hillsboro Hops, Beer City Bung Hammers or Carolina Micro Brews, the hat might be on the head of a beer lover purely because of the logo. But there’s plenty of synergies between MiLB teams and the more than 7,400 U.S. breweries and those help explain a growing trend […]

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Turn Two for Youth Brings Baseball to Underserved Children

(Varsity Partners are proud partners of Front Office Sports) Eric Smith and Billy Owens raised their families on baseball. The two close friends regularly coached youth teams in the Charlotte area, and both saw their own children develop into strong players over the years. The two would also take their families on vacation together.  During one trip to Turks and Caicos, the pair befriended a local baseball coach who did not have enough gloves for a full team. When Smith […]

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Little League sponsors

Little League Sponsors Evolve To Seasonality Approach

At the core of Little League International’s sponsorship program is deepening the relationship between the partners and the local leagues across the country and globe. The past 18 to 24 months have seen an expansion of sponsorship programming from existing partners, Little League CMO Liz DiLullo Brown said. From long-term partners like Honda to a new “Unity Band” initiative from adidas, Little League sponsors are deepening participation.  “The involvement and interest has grown and changed in a positive way,” said […]

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Minor League Baseball Teams Partner With StellarAlgo on Ticket Sales Strategy

(StellarAlgo is a proud partner of Front Office Sports) In 2018, Minor League Baseball experienced an expected slight decrease in attendance due to fewer scheduled games and unusually cold April and May. It is more important than ever that teams from single-A to triple-A understand their fans and what keeps them coming out to the ballpark.  One tool that clubs are using to help with this process is StellarAlgo’s Customer Data Platform (CDP). StellarAlgo’s technology allows teams to consolidate fan-specific […]

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Royals Social

Royals Use New Hires To Push Social To New Levels In Down Year

The Kansas City Royals haven’t had the same success on the field this season as recent years, but a revamped digital strategy has the fanbase as engaged as ever. Following last season, there was a realization there would be struggles the Royals fanbase wasn’t accustomed to during the past few seasons, which includes the World Series Championship team in 2015.  That realization led to an expansion of the digital content team, said Erin Sleddens, the Royals senior director of digital […]

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Two Years In, La Vida Baseball Plotting Growth Alongside New Partnerships

In 2017, after Jay Sharman’s company began a partnership with The National Baseball Hall of Fame, the businessman uncovered what he felt was a massive opportunity for his budding organization. “We started doing our research,” said Sharman, founder and CEO of TeamWorks Media. “We just saw a big gap in the marketplace, did our market research and saw how many U.S. Latino baseball fans there were and connected with several people who were equally passionate… there was a void in […]

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TrackMan: The Danish Golf Startup Behind Baseball’s Latest Change

There’s nothing more frustrating for baseball fans and players alike than seeing a pitch that they think was called incorrectly by an umpire. Enter TrackMan, the company being tabbed by MLB and the Atlantic League of Professional Baseball to test a radar-tracking system that will assist home plate umpires in calling balls and strikes. The technology goes league wide in the eight-team ALPB starting on July 25. In recent years, MLB has been diving deeper into the tech boom leagues […]

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Twins’ Focus On Fans Leads To Rise In Attendance

With Major League Baseball continuing to have annual attendance woes, there’s one team that commissioner Rob Manfred doesn’t have to worry about. And it’s not a team from New York, Los Angeles or Boston. It’s in Minnesota, where the Twins have had one of the biggest attendance turnarounds year-over-year in the league, riding a wave of both team success and a renewed focus on the fan experience. With a lackluster 78-84 record in 2018, the Twins ranked 20th in MLB […]

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Kids Eat Free

Kids Eat Free: Why the Nationals Are Focused on Younger Fans

For many families, while there’s nothing quite like an outing to a baseball game, the cost of attending a game with young children adds up quickly. The Washington Nationals are hoping to attract more with the organization’s newest promotion.  Washington will run a Kids Eat Free at Nationals Park program from July 22 to Labor Day, offering up a hot dog, choice of chips or apple sauce and a soda or water to members of its Jr. Nationals Kids Club. […]

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