Video

Shot Callers: Kristin Bernert, SVP of Business Operations, Madison Square Garden

With two incoming stars in R.J. Barrett of the Knicks and Kaapo Kakko of the Rangers, New York sports fans will have plenty of reasons to find their way to Madison Square Garden this fall and winter. FOS Editor Ian Thomas chats with Kristin Bernert of Madison Square Garden about the exciting coming seasons for New York sports and what it’s like to serve the fan bases of those teams. Edited highlights appear below: On the excitement surrounding the 2019-2020 […]

Read More

Shot Callers: Don White, CEO, Satisfi Labs

(Citrin Cooperman is a proud partner of Front Office Sports) Artificial intelligence has ushered in a new age in college and professional sports. Thanks to technology like chat bots, organizations can be much more efficient with their manpower in serving the needs of fans before, during, and after games. FOS Editor Ian Thomas sits down with Don White of Satisfi Labs to discuss the importance of understanding fan behavior and how artificial intelligence helps teams throughout professional sports do just […]

Read More

Shot Callers: Amy Huchthausen, America East Conference

The America East Conference has seen several great successes in recent years, from UMBC men’s basketball’s upset over Virginia to postseason success in men’s and women’s lacrosse. The league has also made important strides in mental health advocacy as well as diversity and inclusion. FOS Editor Ian Thomas sat down with Amy Huchthausen, Commissioner of the America East Conference, to talk about the league’s success in recent years, capturing the big moments, and the league’s off the field initiatives. Edited […]

Read More

Inside Pizza Hut’s Sports Marketing Strategy with Marianne Radley, CBO of Pizza Hut US

Marianne Radley has been the Chief Brand Officer of Pizza Hut since February of 2018. In this role, she oversees the company’s brand strategy, marketing and advertising efforts, customer acquisition, food innovation and culinary initiatives. This, of course, includes the brand’s many activations within the sports world. FOS Editor Ian Thomas sat down with Radley for a wide-ranging conversation on the brand’s sports marketing goals, how they plan to take advantage of the Super Bowl this year, and why how […]

Read More

Inside Mamba Sports Academy’s Marketing Goals with CMO Tzvi Twersky

Mamba Sports Academy develops athletes to the peak of their potential with the help of diverse experts and a a full-circle approach including body, performance and mind training. The organization operates physical training academies, a sports focused venture lab, and a charitable foundation, called the Mama Sports Foundation. At July’s Front Office Sports Brand Marketing Huddle, Mamba Sports Academy CMO Tzvi Twersky sat down with Ian Thomas to discuss the organization’s goals, his personal professional history, building relationships with brand partners, […]

Read More

Shot Callers: Rudolf Vidal, President of the Americas, Bayern Munich

Thanks to events like the International Champions Cup and several high-level European leagues and teams setting up offices in North America, the popularity of professional soccer continues to rise in the United States. One club at the forefront of this has been FC Bayern Munich. The club’s President of the Americas Rudolf Vidal sat down with FOS’ Ian Thomas to discuss the U.S. soccer market, the International Champions Cup, winning over North American fans, and more. Edited highlights appear below: […]

Read More

Shot Callers: Adi Kunalic, Co-Founder, opendorse

(opendorse is a proud partner of Front Office Sports) The rise of social media has allowed athletes to tell their own stories and build their personal brands as well as that of their team or league. For years, however, access to high quality content captured by the team or league was limited for the athletes. Thanks to tools like opendorse, founded by Adi Kunalic and Blake Lawrence in 2012, the process is now much more streamlined. Kunalic sat down with […]

Read More

Shot Callers: Mike Greenberg, Host, ESPN

Mike Greenberg, who many sports fans will remember as the co-host of ESPN Radio’s “Mike & Mike”, has hosted ESPN’s “Get Up!” since the show’s beginning in early 2018. The show has seen success in its first year and recently became a key part of ESPN’s coverage of yet another exciting NBA free agency period. Greenberg recently sat down Front Office Sports’ Michael McCarthy to discuss the initial success of “Get Up!”, covering NBA free agency, and lessons from nearly […]

Read More

Shot Callers: Mark Mastalir, Co-CEO of Halo Neuroscience

(Sports Tech Tokyo is a proud partner of Front Office Sports) As humanity’s collective knowledge of the human body continues to evolve, consumers are understanding more and more the importance of a healthy brain in order to become a better athlete. Because of this, they are willing to purchase products that can improve their neurological health right in the comfort of their homes. Mark Mastalir is the Co-CEO and Chief Marketing Officer of Halo Neuroscience: a neurotechnology company focused on human […]

Read More

Cathy Engelbert on Her Role and the Future of the WNBA (EXCLUSIVE)

In a Front Office Sports exclusive, Editor Ian Thomas sits down with incoming WNBA Commissioner Cathy Engelbert ahead of taking over the role in full next week. Highlights of the interview, edited for clarity, appear below. On what brought her to the WNBA from Deloitte (0:19):“Part of it was I grew up in a basketball family. My father was actually drafted by the Detroit Pistons back in the 1950s and had five brothers who played basketball, my sisters as well. […]

Read More

End of content

No more pages to load