The sports world is beginning to bring CBD companies into the fold, marking a significant milestone for the CBD industry.
*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Jersey ads aren’t an unfamiliar sight at NFL practices. Brands like Lecom and Hyundai are visible on the practice jerseys of the Browns and Cardinals respectively. The one place jersey ads haven’t shown up is in regular season games. Could that be changing anytime soon? Speaking with SI, an NFL spokesman said, “Never say never, but there are no current plans to pursue or […]
Accounting firm CohnReznick shows the business of baseball in two video series with MLB, “Business of Baseball” and “Front Office Focus.”
In partnership with Google Nest, the Golden State Warriors gave Google Home Minis to every fan in attendance of Game 1 of the Western Conference Finals.
Per the San Francisco Chronicle, The Coliseum will now be known as the RingCentral Coliseum thanks to a new three-year, $3 million deal.
Kansas City brewery Boulevard Brewing has tabbed Royals second baseman Whit Merrifield for a rebrand that was as natural as partnerships get.
Even Michelob ULTRA would have been hard-pressed to imagine Brooks Koepka’s success and impact on its brand after partnering with the golfer two years ago.
Wilson Sporting Goods and FIBA extended their 3×3 basketball partnership through 2028 with their sights set on growing the sport.
T-Mobile is quickly growing its participation with Little League International through a Home Run Derby and philanthropic efforts in Puerto Rico.
Women have begun to receive more recognition within sports, but the dollar figures have yet to catch up. According to a 2018 Statista report, women’s sports receive only 0.4% of total sports sponsorships. In a market where global sports sponsorships were worth $106.8 billion, just $427 million was spent on women’s sports. One of the companies aiming to improve those conditions is Nike, particularly for women’s basketball. But how, and what does support for growth of the game actually look […]
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