How Little League Is Using Social Media To Grow Its Fanbase

While sports fans flock to social media to engage with the Little League account alongside the Little League World Series, the real work for the organization happens in those other 11 or so months during the year when that traffic doesn’t come just quite as easy. Front Office Sports chatted with Brian McClintock, Little League senior director of communications and who oversees its efforts on social media, about its approach and how it grows its audience during its big event. […]

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Dean Blandino On Entrepreneurship And Future Of Officiating

Dean Blandino has parlayed his career in NFL officiating into off-the-field success as a television personality, columnist and entrepreneur. The NFL’s former Senior Vice President of Officiating initially joined the league’s officiating department as an intern. During his 20-year plus career, he worked two Super Bowls and two conference championships as an Instant Replay official. Eventually, Blandino was promoted to Director of Officiating behind the league’s Mike Pereira from 2007-2009 and 2012-2013. He then followed Pereira to Fox in 2017. […]

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ESPN Adds Extra Week To 2019 U.S. Open Coverage By Showing Qualifying Tournament

ESPN’s largest single sports production of the year is getting even bigger. The sports media giant is effectively adding another week to its 2019 U.S. Open tennis coverage by televising and streaming this week’s qualifying tournament. Starting Aug. 20, ESPNEWS will offer six hours a day of qualifying coverage from five courts through Aug. 23. The over-the-top ESPN+ streaming service launched daily coverage of qualifying action from five courts on Aug. 19 and will continue through Aug. 23. TV coverage […]

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ESPN Puts Kids First In Little League World Series Coverage

While the Little League World Series pulls in major league-sized ratings for ESPN, the network doesn’t forget at the end of the day, these athletes are only 10 to 12 years old. For example, the pint-sized sluggers will get their own home run derby contest for the first time this year. But while the derby will be held on Saturday, August 17, ESPN will present an edited, tape-delayed version of the event on Sunday, Aug. 18 at 4:30 p.m – […]

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LaLiga Keeping U.S. Media Rights With beIN Sports Through 2024

LaLiga is on the verge of renewing its U.S. media rights deal with beIN Sports that would keep the Spanish league on the broadcaster’s English and Spanish channels through the 2024 season, according to industry sources. LaLiga is currently in the last year of its existing deal with beIN, a partnership that dates back to 2012 and that was renewed in 2015. While the Spanish league boasts arguably the two most popular soccer clubs in the world in Barcelona and […]

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Dallas Morning News Expands To Esports, Expects Other Outlets Will Follow

With newspapers vying for relevance in today’s media landscape, The Dallas Morning News is expanding its Dallas sports coverage – but not the Cowboys. In an effort to diversify its esports reporting, the Dallas-based newspaper announced that it will be covering the Dallas Fuel, a founding member of Overwatch League, through the remainder of the 2019 season. It will use this season’s coverage to gauge interest in the team as it prepares to move to North Texas full-time in 2020. […]

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Oscar-Winning Deirdre Fenton On DAZN’s Sports Doc Strategy

O.J.: Made in America earned ESPN Films its first Academy Award in 2017. Now Deirdre Fenton, one of the producers behind that Oscar-winning film, is joining DAZN to run the streaming service’s sports documentary business. Fenton was recently named director of original programming production by Jamie Horowitz, DAZN’s executive vice president of content for North America. With former ESPNers John Skipper and Horowitz running the show in North America, DAZN has entered the highly competitive sports documentary business in a […]

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NBC Sports Plots Plan To Deepen Premier League Reach In U.S.

As NBC Sports prepares to broadcast the Premier League for the seventh consecutive season, coordinating producer Pierre Moossa says the focus for this year is quite simple. “Everything is about increasing the reach of the Premier League across all of our platforms,” said Moossa. “Looking back at last season, we want to build on the success of trying to be anywhere that fans are consuming the Premier League, whether that’s on television, on YouTube, via a podcast or even live […]

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Has Sports’ Social Media Snark Gone Too Far?

Social media has provided teams and properties something they’ve never had before – the ability to give their brand a voice. That has been a boon for teams, helping them connect with existing fans in new ways, as well as draw in new followers. However, as all properties look to make that voice a distinct one that sticks out from the crowd as well as avoiding coming across as too corporate or unrelatable, some have hit snags, especially when it […]

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Barstool New Amsterdam

New Amsterdam, Barstool Deliver Differentiated Commerce Opportunity

During episode 112 of the Barstool Sports podcast Spittin’ Chiclets last October, host and former NHL player Ryan Whitney mentioned his favorite vodka drink during an ad read: vodka and pink lemonade, which he dubbed the “Pink Whitney.” Now, the podcast’s presenting sponsor, New Amsterdam Vodka, has released a specialty flavor based on the drink in partnership with Barstool. In the first month of the partnership between the two entities, New Amsterdam Vodka posed the question to Whitney and co-host […]

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