In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Paul Beckles: Director of Brand Partnerships at Athletes First Partners. Athletes First Partners is a global sales and marketing agency representing the National Basketball Players Association and the National Basketball Retired Players Association. Beckles is a graduate of Indiana University of Pennsylvania and […]
In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Sean Brown: Senior Marketing Director at Laundry Service. Brown will be one of the leaders of the huddle “More than Numbers: How Brands are Approaching Sports Marketing Today”. Brown developed a passion for sports early in life hearing stories of his father’s basketball […]
The center/power forward will serve as a “creative partner” to Ruffles as it develops new products.
Joyce is the Head of Experiential Marketing at Anheuser-Busch InBev and will lend her expertise to the FOS Brand Marketing Huddle this summer.
At the peak of his habit, Earnhardt smoked a pack-and-a-half-a-day. Now, he’s the pitchman for Nicorette Coated Ice Mint Lozenges.
As part of the brand’s new “Power Has No Gender” campaign, Powerade is building three mini-pitches with the U.S. Soccer Foundation.
Dunkin’ became an NHL league-level sponsor in 2017, which was the company’s first-ever national sports league partnership.
In August, Concacaf appointed its first-ever head of women’s football – former Canadian women’s national team player Karina LeBlanc.
The Major League Soccer Players Association has taken back control of the MLS players’ group licensing rights from the league, signing a new agreement with REP Worldwide to serve as the exclusive partner and strategic advisor for those rights.
Last year’s inaugural Women’s International Champions Cup did not have a presenting sponsor.
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