Q&A: Why The Northern Trust Is Expecting Its Biggest Event Yet In 2019

If the New York-New Jersey area were to build a golf tournament, what would it look like? For Julie Tyson, the answer is simple: The Northern Trust, the event teeing off on August 8 at Liberty National Golf Cup in Jersey City, New Jersey. “It’s quintessentially New York, said Tyson, who serves as executive director of The Northern Trust. From picturesque views of the Statue of Liberty, to a curated lineup of local food vendors and well-known brands, to a […]

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NBA USA Twitch

Broadcast Innovation Key To NBA, Twitch Partnership

Broadcast innovation is at the heart of an expanded partnership between the NBA, USA Basketball and Twitch.  Twitch will live stream 76 games of the Jr. NBA Global Championship games this week. The streaming platform will also live stream USA National Team exhibition games, beginning with Friday’s Blue vs. White game in Las Vegas followed by four international exhibitions.  The NBA was one of Twitch’s first partners outside of gaming as the two entities have come together in deals the […]

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Now Evaluating NFL Player Contracts? AI

NFL teams pay players a premium to maximize their on-field performance. Now, clubs will be given a new tool to assess how they’re using their resources – in the front-office. Pro Football Focus, a website and data company that provides in-depth, analytical analysis regarding NFL and college football teams, announced that the NFL will start using its newly-created artificial intelligence system that can assess player contract salaries. PFF has contracts with all 32 of the league’s teams. Going forward, NFL […]

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Leagues Continuing to Appreciate, Embrace AI

In 2019, it is impossible to avoid the ever-growing presence of artificial intelligence – in the workforce. In the media. And last, but certainly not least, sports. From professional baseball to the NBA to the NFL, three of America’s most prominent sports have made their interests in AI abundantly clear. Instead of shying away from the conversation, the trio are making deeper investments into a space where the future ramifications are still too unclear to predict. While professional sports push […]

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Blues Find Success With Predictive Gaming En Route To Stanley Cup Win

As the St. Louis Blues tested themselves against two of the toughest teams in the NHL in the San Jose Sharks and Boston Bruins en route to the team’s first Stanley Cup victory, another test was going on off the ice in St. Louis – could predictive gaming catch the attention of hockey fans during the sport’s most exciting time of the year? The answer to that question? Yes. Prior to the start of the Western Conference Final, the Blues […]

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TrackMan: The Danish Golf Startup Behind Baseball’s Latest Change

There’s nothing more frustrating for baseball fans and players alike than seeing a pitch that they think was called incorrectly by an umpire. Enter TrackMan, the company being tabbed by MLB and the Atlantic League of Professional Baseball to test a radar-tracking system that will assist home plate umpires in calling balls and strikes. The technology goes league wide in the eight-team ALPB starting on July 25. In recent years, MLB has been diving deeper into the tech boom leagues […]

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Girl Powered: Play Like a Girl Founder Launches STEM+ Sports Hackathon

While most teenagers played pick-up basketball or ran cross country, Kimberly Clay would rather play the violin or practice the piano. Years later, she has transitioned into sports – but with a twist. On July 18, the founder and CEO of Play Like a Girl is hosting her inaugural STEM+ Sports Hackathon at Walmart Labs in Sunnyvale, Calif. With partners such as If/Then, SheIs, and the San Francisco 49ers’ education venture, EDU Academy, Clay’s mission for her hackathon is to […]

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TBT Charts Course Into Betting With Genius Sports

When The Basketball Tournament launched in 2014, CEO and Founder Jon Mugar compiled some of the statistics for the winner-take-all tournament in Microsoft Excel on his laptop. Now entering its sixth year, the TBT has signed a multi-year partnership with Genius Sports to not only capture and distribute more real-time stats around its games, but also pave the way for the integration of sports betting around the TBT in the near future. When the TBT begins its 2019 tournament on […]

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How do Adam Silver and Roger Goodell view influence of tech?

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. This past week, Adam Silver and Roger Goodell joined the likes of Reid Hoffman and Dara Khosrowshahi at the Allen & Co. conference in Sun Valley, Idaho. While there, CNBC caught up with them to get their thoughts on technology’s impact on sports.  Competition is fierce… Now more than ever, sports teams and leagues have to compete with everything from Netflix and Instagram to Snapchat and esports. […]

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Formula E Growth

Formula E Brings A Mission of Sustainability To Racing

Formula E finished up its fifth and latest season this weekend in New York City, capping off a 13-race circuit as the organization looks toward a promising future. On the verge of bankruptcy four years ago, Formula E Chairman and CEO Alejandro Agag expects the all-electric race series to be in the black next year as its value surges beyond $1 billion thanks to investments and major brand partnerships like the multi-year, nine-figure deal signed by title sponsor ABB last […]

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