Innovation

Miami Dolphins’ Partnership With Litecoin Gives Fans More Options

  • Fans can pay with cryptocurrency throughout Hard Rock Stadium
  • Litecoin, the sixth-largest cryptocurrency, is the official cryptocurrency of the Dolphins

The usage of cryptocurrency by the general public is still far from universal, but that’s not stopping teams from accepting payments at an increasing speed. For the most part, teams have started accepting cryptocurrency as a way to offer their fans more options, without any expectations. The Dallas Mavericks and Sacramento Kings, are just two of the many teams who have taken steps into the worlds of cryptocurrency and blockchain. As more teams adopt some form of cryptocurrency, the hope […]

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Coyotes Ambassador Program

Coyotes Ambassador Program Aims To Attract Younger Ticket Buyers

  • Looking to reach a younger demographic, the Coyotes are empowering their young fans.
  • The fans can sell tickets through social platforms, earning points that can be redeemed for rewards.

Currently on a seven-year playoff drought, the Arizona Coyotes have struggled to draw fans to Gila River Arena.    The team has had an average attendance in the bottom five across the NHL dating back to the 2010-2011 season. Last season, it had the third-lowest average attendance with 13,989 fans per game. But amid an influx of young talent on the ice as well as a promising new owner, the team is looking to draw in more young fans across Phoenix […]

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Future sports lab MLSE

Startups Are Central To These Toronto Pro Teams’ Innovation Plans

  • Maple Leaf Sports & Entertainment, owner of multiple Toronto-based teams including the Raptors and Maple Leafs, entered a partnership with local incubator Future of Sport Lab in September 2018.
  • Rival.ai and Spalk are just two examples of incubated FSL startups that launched pilots with MLSE's teams over the past year.

Maple Leaf Sports & Entertainment, the owner of multiple Toronto-based teams including the Raptors, Maple Leafs, and the Canadian Football League’s Argonauts, has different ways of keeping its finger on the pulse of the latest innovations in sports technology. MLSE relies internally on a new innovation lab that it opened in June 2018, which works directly with the sports conglomerate’s marketing, ticketing, and food and beverage teams to improve operations. But outside of its four walls, MLSE also leverages its […]

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chicago-bears-bobbleheads

How Seven-Foot Tall Bobbleheads Are Grabbing Bears Fans Attention

  • During the 2019-2020 season, the Chicago Bears created 10 seven-foot-tall bobbleheads to place around the city of Chicago.
  • The bobbleheads were apart of a bobblehead series that also saw the Bears give away miniature-sized ones at both their preseason and regular-season home contests.

To honor its 100th season, the Chicago Bears decided to think big in regards to how it would celebrate with its fans – literally. Across the city of Chicago, the Bears have placed larger-than-life bobbleheads of 13 prominent players from every decade. Made of high-density foam, each of the seven-foot-tall bobbleheads weighs between 150 and 200 pounds. In addition to this, there are 10 miniature-sized bobbleheads that will also be used as giveaways for the first 20,000 fans in attendance […]

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Phoenix Suns Embrace Mobile Ticketing, Payments On New App

  • Heading into the 2019-2020 season, the Phoenix Suns brought mobile ticketing to their venue via the Phoenix Suns + Talking Stick Resort Arena Mobile App.
  • The app is designed to improve the fan experience by allowing fans to access mobile tickets for events at Talking Stick Resort Arena.

Last season, the Phoenix Suns’ struggles extended well beyond the court. While the team had the NBA’s second-worst record, it also had limited mobile ticketing or digital payment capabilities for fans who attended games at the Talking Stick Resort Arena. This offseason, the team set to change that. While the on-court product has been improved early in the season, off the court the team has implemented new measures for fans that aim to make their experiences as frictionless as possible. […]

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Sacramento Kings Lead The Way For Sports In Cryptocurrency Solutions

  • Kings were the first NBA team to accept Bitcoin and cryptocurrency as payment.
  • The team has initiated a blockchain-based loyalty program.

The Sacramento Kings have been at the forefront of many technology trends in sports, especially when it comes to cryptocurrency and blockchain innovations. In 2014, the Kings became the first professional sports team to accept bitcoin as a payment option – and remain one of the few as others look toward ways to integrate blockchain technology in a worthwhile way. The team also mines cryptocurrency in its data center and earlier this year announced a new blockchain-powered rewards program with […]

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MGM Yahoo New Jersey

MGM, Yahoo Partnership Builds With New Jersey Launch

  • With partnership, MGM receives direct access to 60 million Yahoo users.
  • MGM views sports betting as a funnel to rest of the company's portfolio.
  • Yahoo benefits include live broadcast capabilities from MGM properties during major sporting events.

The Yahoo Sports integration of BetMGM is officially off the ground. Starting November 14, Yahoo Sports app users in New Jersey can place bets by clicking on the stated odds, which will move them through to the BetMGM platform.  The partnership and rollout of the Yahoo integration is the latest step in MGM’s desire to create a “quality and comprehensive interactive platform,” said Scott Butera, MGM president of interactive gaming. “We believe in appealing through quality and breadth of product […]

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Mavericks Giving Fans Options, Preparing For Cryptocurrency Future

  • Dallas Mavericks are the second NBA team to accept cryptocurrency for tickets and merchandise.
  • The move is to provide fans options and prepare for wider adoption of the technology.

Cryptocurrency isn’t fully mainstream yet, but the Dallas Mavericks are looking to ensure its business is ready when it is.  This summer, the Mavericks became the second NBA team to accept bitcoin payments for merchandise and tickets. That came little more than a year after the team partnered with Lympo, a blockchain app to motivate people to exercise.  The Sacramento Kings were well ahead of the rest of the league, accepting the payment form in 2014. But rather than wait […]

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5G Sports Benefits

5G Providers Continue To Lean on Sports To Demonstrate Possibilities

  • Verizon’s 5G network will be in 10 NBA arenas throughout the season.
  • For now, 5G is largely limited by consumer devices.

Sports continues to be one of the industries showing the power of 5G, providing some of the best use cases for the next generation of connectivity. As major telecommunications firms AT&T, Verizon and T-Mobile continue to deploy 5G coverage, they continue to tout sports venues as a perfect place to demonstrate the technology before it becomes ubiquitous. Verizon counts its latest deployments as three NBA arenas: Phoenix’s Talking Stick Resort Arena, San Francisco’s Chase Center, and Denver’s Pepsi Center. Madison […]

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Sacramento Kings Continuing Push To Remain NBA’s Tech Leader

  • The Sacramento Kings and Blockparty have partnered to create the NBA's first blockchain-powered rewards program.
  • Its "Call the Shots" rewards program is the latest example of the Kings' interests in blockchain, which dates back to 2014.

For the 2018-2019 NBA season, the Sacramento Kings finished with their best record since 2005 – at 39-43. While the team hasn’t made a playoff appearance since their 2005-postseason run, its executives are hell-bent on driving change through other means.  “From the first day that [co-owner Vivek Ranadivé] purchased the team [in 2013], he really wanted us to have innovation as part of our DNA,” Kings Chief Technology Officer Ryan Montoya said. “He started off with the big vision of […]

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