General

MLS Fans Consume More Content In 2019, But Average Attendance Drops

MLS saw increases nearly across the board in terms of content consumption by fans during its 2019 season, highlighted by the setting of several new league records on digital and social platforms. However, despite the uptick in fan interest in the league’s content, average attendance dropped for the second consecutive season. “Looking back at the year and linear and digital consumption, we think there is positive momentum on our side,” said Seth Bacon, MLS senior vice president of media. On […]

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MLB Roundtable: Executives On The Current, Future State Of Their Teams

With playoffs underway in Major League Baseball, the league is just weeks away from concluding another whirlwind season. While the league overall faced another year of declining attendance, Front Office Sports spoke with executives from five MLB clubs about their thoughts on attendance – and what the future holds. FOS: Heading into the 2019 season, what was your respective team’s plan to increase attendance and enhance the fan experience? John Fisher, Senior Vice President of Ticket Sales and Marketing, Arizona […]

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Phil Horn Burger Patch

Ex-NBA Exec Finds New Career Path in Plant-Based Burger Patch

After more than a decade as a sports executive, Phil Horn thought he’d always work in the industry – at least until an entrepreneurial itch took hold. Now, the former Sacramento Kings senior vice president of sales and services has gone from selling tickets and sponsorships to plant-based burgers as he looks to build a vegan fast-food empire.  For Horn, the decision to leave his role in sports and dive head-first into the Burger Patch operation along with his wife, […]

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To Grow Hockey In China, Kings Take A Page Out Of SoCal Playbook

Since retiring from the NHL in 2010 after a 17-year playing career, Derek Armstrong has dedicated much of his time to coaching youth hockey. Working with children in his home country of Canada, he often stresses having fun to ensure that they fall in love with the sport and become lifelong hockey fans, regardless if they become the next Sidney Crosby or Jack Hughes. Armstrong has been taking that same approach in teaching hockey to children in what many across […]

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Amalie Arena upgrades

Amalie Arena Upgrades Aim to Keep Concessions Fresh for Lightning Fans

As the Tampa Bay Lightning continue to be among the elite NHL teams on the ice, it’s making sure the 27-year-old Amalie Arena is keeping up. Since Jeff Vinik took over ownership of the team in 2010, he’s invested more than $100 million of his own money into the county-owned building, according to Darryl Benge, Amalie Arena executive vice president and general manager.  This offseason, the investments included a concessions overhaul, including new brand partnerships and concepts. “[Amalie Arena] hasn’t […]

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NFLPA Highlights Players’ Good Works With Community MVP Award

(The NFLPA is a proud partner of Front Office Sports) NFL players are proud to serve their communities in a variety of ways, many of which are not always known to the general public. To shed more light on these frequent acts of kindness, the NFL Players Association (NFLPA) created the Community MVP initiative. Each week during the regular season, the NFLPA honors one active player as its Community MVP for demonstrating a commitment to making a positive impact on […]

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The Laver Cup: The Evolution Of Tennis’ Ryder Cup Event

In 2017, Roger Federer’s management agency Team8 set out on an ambitious goal – to create the Ryder Cup for tennis. Now, as the Laver Cup enters its third edition beginning on September 20, the tournament is in a position to achieve that. In 2017, Steve Zacks was executive vice president and chief marketing officer at NetJets, a private jet company and subsidiary of Berkshire Hathaway. During his time at the company, he developed a relationship with Federer, who was […]

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NWHL’s Boston Pride Scores New Owner

The NWHL’s Boston Pride has been purchased by a team of investors led by Miles Arnone, a managing partner at private equity firm Cannon Capital. The acquisition makes the Pride the only NWHL team currently owned by an outside investor. The other four teams are currently owned by the league. Arnone, who has more than 20 years of investment experience working with start-ups and turnarounds, is based in Boston. Crave Better Foods, which signed a partnership with the NWHL this […]

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Women In Sports Roundtable: Female Executives Share Their Experiences Working At Leagues

Summer 2019 was an important summer for female sports leaders. With more women each year rising through the leadership ranks in professional sports, Front Office Sports spoke with female execs from MLB, NBA, NHL, and NFL about how their employers embrace gender diversity and what the future holds for women in sports.  FOS: How has your respective league addressed gender diversity during your career? Lara Pitaro Wisch, executive vice president & general counsel, MLB: “I feel incredibly lucky to be […]

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Spree Of Female Executive Hires A Hopeful Harbinger For A More Diverse Future

The WNBA’s appointment of Deloitte CEO Cathy Engelbert as its first commissioner in May was just one of the many wins during the summer of 2019 for gender diversity in the executive ranks of sports. From Jessica Berman’s hire as the new deputy commissioner of the NLL to Red Sox executive Raquel Ferriera’s promotion to co-interim president of baseball operations, the hiring of female executives in high-profile positions appears to be gaining momentum across all sports. “There’s a movement that’s […]

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