Fan Experience

MLS expansion Minnesota united

As MLS Expansion Continues, New Teams Still Setting Roots

  • Minnesota United FC and FC Cincinnati are still establishing footholds in MLS as new teams join the fray.
  • New stadiums, better play helping show fanbases commitment to competitive markets.

As both Miami and Nashville are set to debut in MLS in 2020, two of the league’s other newer teams are aiming to use this season to further establish their roots. While Minnesota United FC is technically entering its fourth MLS season, CEO Chris Wright said the 2020 campaign is essentially the second season of a relaunch of the team following its move into Allianz Field last season. Minnesota launched in 2017 alongside Atlanta United FC, with LAFC debuting the […]

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49ers Show Appreciation For Fans Using Loop & Tie

(Loop & Tie is a proud partner of Front Office Sports) It’s common practice for professional sports teams to reward their most loyal supporters and season ticket holders with a gift at the end of the season. This helps teams build strong relationships with those fans and keep them coming back year after year.  Loop & Tie has introduced an interesting wrinkle into this process. Instead of teams simply sending a gift or gift card to fans, they can send […]

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How Black Panther And Iron Man Found A Home With The Brooklyn Nets

  • Multiple sports teams have used partnerships with Marvel Entertainment around bobbleheads to drive attendance.
  • Games featuring bobbleheads like Black Panther and Iron Man have drawn sell-out crowds and marked significant increases over the Nets' average home attendance.

Mark Fine has seen the power of bobbleheads in professional sports first hand. In July 2017, as executive director of marketing for the New York Mets, the team worked with Marvel Entertainment to design a Thor bobblehead based around pitcher Noah Syndergaard. It was the first time that Marvel worked with a professional athlete to customize him as one of the characters in the Marvel Universe. The unprecedented nature of the Syndergaard-Thor collaboration brought fans to Citi Field in record […]

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Carolina Hurricanes Reaching Students With College Colors Campaign

  • Being in Raleigh, NC, has gifted the Carolina Hurricanes with a large fanbase: college students.
  • With their College Colors campaign, the Hurricanes have partnered with 13 local colleges to feature a co-branded hat at select home games at PNC Arena.

Circling the city of Raleigh, North Carolina lies one of the richest groupings of colleges and universities in the country. Known as the ‘Research Triangle,’ it is comprised of elite collegiate sports programs like Duke, North Carolina, and North Carolina State. Other well-known colleges in the area include East Carolina, Charlotte, and UNC-Wilmington, among others. As the most prominent professional sports team in the Raleigh area, the Carolina Hurricanes have looked to take advantage of the numerous local colleges and […]

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High School Showcase

High School Showcase Provides Hawks With Direct Access to Community

  • The Atlanta Hawks host two boys and girls high school basketball showcases each year in effort to connect with Georgia communities.
  • While fan consumption habits change, deeper community involvement has helped the Hawks develop new fans.

As sports teams continue to find more ways to engage with fans, the Atlanta Hawks are diving deeper into the grassroots with high school basketball. This season marked the third year the team hosted the Hawks-Naismith Holiday and Tipoff Classics. The events are held in conjunction with the Atlanta Tipoff Club, the administrators of the Naismith Awards. When the NBA changed its rules to allow its teams to host high school events in 2017, the Hawks immediately jumped at the […]

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Denver Broncos Using Technology To Connect With Fans At Mile High

  • Dating back to 2010, the Denver Broncos have relied on more than just football to engage with their fans at Empower Field at Mile High.
  • Investments in areas like concessions, ticketing and WiFi have proven to resonate well with visitors.

Professional sports teams are always aiming to improve the home-game experience for their thousands of fans. In Denver, the Broncos are making a more concerted effort to reach their fans through technology. In recent years, the Broncos have slowly made a move from physical to mobile-ticketing options. Back in 2014, Denver quietly activated mobile ticketing to gauge whether spectators at the Empower Field at Mile High would be receptive to it, said senior director of ticket strategy and analytics Clark […]

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Story Of Community Brings MiLB, Octagon Together In Content Partnership

  • As it tries to grow its relationship with fans, Minor League Baseball has partnered with Octagon to develop a long-term content, media and distribution strategy.
  • The MiLB-Octagon partnership comes on the heels of Major League Baseball's recent proposal to cut parent-club ties with 42 MiLB teams by 2021.

While many critics have claimed the sport of baseball is on the decline, the local popularity of Minor League Baseball teams has soared as a deeper emphasis has been placed on engaging that loyal fanbase through community-focused content and messaging. “What Minor League Baseball has stood for over time and where they’ve made great gains in recent years, it’s been able to hone in on this idea that the MiLB story is a story of community,” said Brad Horn, professor […]

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Pitt Panthers Make Major Fan Experience Upgrades For New Basketball Season

(Varsity Partners are a proud partner of Front Office Sports) With the 2019-2020 college basketball season underway, fans of the University of Pittsburgh will notice a number of changes to the team’s home arena: the Petersen Events Center (PEC). These upgrades include LED lighting throughout the entire building, a new state-of-the-art center-hung video board, two end zone replay/stats boards, free public WiFi and a dedicated media WiFi network, a new media suite complete with press row seating and media room, […]

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NBC Aims To Create ‘New Tradition’ With Premier League Fan Fests

  • NBC and Premier League Are Planning 'Premier League Mornings Live' fan fest in Miami from Dec. 14-15.
  • This will be the second NBC-Premier League fan fest this year. 'It's almost turned into Comic-Con," says NBC's Dan Palla.

Being an American fan of the English Premier League can sometimes be a lonely existence, relegated to just watching matches on television.  But If the Premier League’s U.S. soccer fans can’t get to Britain, then NBC Sports is looking to bring a bit of the British-style gameday experience to them. NBC and the Premier League are teaming up to stage a “Premier League Mornings Live” fan fest at Miami’s Clevelander Hotel from Dec. 14-15. It will be the sixth fan […]

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Game Changer MVP Gives Rodeo Fans More To Cheer About

(Game Changer MVP is a proud partner of Front Office Sports) The Fort Worth Stock Show & Rodeo (FWSSR), one of the world’s oldest rodeos, will draw the biggest rodeo fans from the state of Texas and beyond to the newly opened Dickies Arena this winter. The events teams of both the FWSSR and Dickies Arena face the tough task of executing 25 shows in 23 nights. For assistance producing such an event and to add to the fan experience […]

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