Fan Experience

Goodyear Embraces Hospitality For Three Nights With Airbnb Partnership

The Goodyear blimp is synonymous with college football. And this year, the 150th season of the sport, the tire manufacturer is taking the opportunity to open the famed attraction up to fans in partnership with Airbnb.  The short-term rental provider and Goodyear began discussions earlier this year to convert its blimp into an overnight hotel – with stays available between October 22 and October 24 – leading up to the Michigan Wolverines and Notre Dame Fighting Irish game in Ann […]

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How Thor And Spider-Man Helped Turn Around Mets’ Attendance

Two years ago, Mets EVP and Chief Revenue Officer Lou DePaoli started to notice that visitors to Citi Field were reacting well when the team shared the spotlight with superheroes. On July 22, 2017, New York worked with Marvel to create a Thor bobblehead centered around pitcher Noah Syndergaard. With first pitch scheduled for 7:10 p.m., fans lined up hours beforehand – and by 5:40, all 15,000 bobbleheads were handed out. That success in driving attendance led the team to […]

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Chop On! Braves Boast MLB’s Biggest Fan Group on Facebook

There’s a certain thrill watching a live sporting event with tens of thousands of fellow fans in a stadium. Then there’s the feeling of watching it alone at home. A recent effort between Major League Baseball and Facebook is helping to bridge that gap for fans. Over the past two seasons, MLB and the social media platform have launched individual fan groups for each of baseball’s 30 clubs on Facebook. Think of them as the equivalent of virtual sports bars. […]

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Another Year Of Declining Attendance: How Worried Should MLB Be?

MLB’s 2019 season was the year of the home run, as 6,770 long balls were hit, more than 600 than the previous high, with 15 teams setting new individual records. But while more baseballs made it to the stands, less fans were there to catch them.  Roughly 68.5 million fans attended MLB games during the 2019 regular season – down 1.7% from 69.7 million in 2018.  The 2019 campaign continued the concerning trend of declining MLB attendance figures: It represents […]

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Lightning Florida hockey growth

Florida Hockey Popularity Spurred By Community Investment

When Steve Griggs joined the Tampa Bay Lightning front office in 2010, the team had fallen on hard times. It had lost the magic from its 2004 Stanley Cup Championship, and season ticket membership had dwindled to 3,000. In the past decade, the team has surged to become one of the elite NHL teams on the ice, now with 16,000 season ticket holders. That has also helped grow the popularity of the sport of hockey in Florida. Griggs, who started […]

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Pittsburgh Penguins Reach Young Fans Through “Free Game For Kids”

For the Pittsburgh Penguins, one of the team’s most lively home games each year comes in the preseason thanks to a rowdy group of fans – kids. “You can get some people in the building that don’t typically get to experience a Penguins game,” said Dani McSweeney, the Penguins’ manager of partnership marketing. “It’s probably the loudest game that we have all season long because it’s [18,000] screaming children – but it’s awesome.” Since 2010 – when it moved to […]

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College Powerhouses Investing Heavily In Hall Of Fame Venues

Stanford University, the University of Texas at Austin and Texas Christian University each have their own storied histories of athletic success – ranging from the more than 15,000 letter-winning students in Stanford’s 36 varsity sports, TCU’s national-champion rifle team and 20 other competitive varsity sports, or the 55 national championship-winning clubs that the Texas Longhorns have had. Now, the three schools are looking to pay homage to those athletic accomplishments through new hall of fame facilities on their campuses.  Last […]

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Golden Knights sellouts

Golden Knights Preseason Focus Good For Fans, Bottomline

September 15 was a busy Sunday in Las Vegas, with a NASCAR race and a WNBA playoff game in town, not to mention the normal craze of it being an NFL Sunday.  But despite all the possible events for sports fans to take in, the Vegas Golden Knights filled up T-Mobile Arena for the team’s first preseason game of the 2019-2020 NHL season. The 17,767 in attendance also could have stayed at home to watch the game – as all […]

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From Mean Joe Greene to Ladies Night Out: How the Pittsburgh Steelers Attract Female Fans

Decked out in their black and gold football jerseys, hundreds of Pittsburgh Steelers fans descended on Heinz Field for a sold-out event on September 16.  But it wasn’t for Monday Night Football – rather, it was for the Steelers’ latest “Ladies Night Out,” one of three events held annually by the team to engage and reward its female football fans. Those in attendance worked out and met with current and former Steeler players and coaches, ran football drills around Heinz […]

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Chargers LUX membership

Chargers LUX Aims to Keep Suite Owners Happy Outside SoFi Stadium

Premium seat customers don’t grow on trees, and teams are always looking at ways to keep premium ticket buyers engaged all year round. The Los Angeles Chargers will roll out a new program as the team moves into SoFi Stadium, aiming to super-serve some of its highest-paying ticket holders. Called the LUX program, suite owners at the stadium will be provided free access to a variety of “exclusive access to the best-in-class hospitality, business and entertainment benefits year-round.” “Los Angeles […]

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