Esports

Dallas Morning News Expands To Esports, Expects Other Outlets Will Follow

With newspapers vying for relevance in today’s media landscape, The Dallas Morning News is expanding its Dallas sports coverage – but not the Cowboys. In an effort to diversify its esports reporting, the Dallas-based newspaper announced that it will be covering the Dallas Fuel, a founding member of Overwatch League, through the remainder of the 2019 season. It will use this season’s coverage to gauge interest in the team as it prepares to move to North Texas full-time in 2020. […]

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AT&T ESL Partnership

AT&T, ESL Show Plenty of ‘White Space’ In Esports Partnerships

Sports have long been one of the primary vehicles for brands to reach a large swath of key demographics, and now esports is entering the same realm.  As the category continues to grow massively, well-known brands like AT&T are expanding their partnerships in esports and exploring what is essentially a blank canvas for sponsors to play with, said Paul Brewer, senior vice president of brand partnerships with ESL North America. AT&T recently announced an expanded partnership with ESL North America […]

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Counter Logic Gaming Continuing Growth Under MSG With New Streaming Studio

When Madison Square Garden Co. acquired a controlling stake in Counter Logic Gaming in July 2017, the massive sports and entertainment company aimed to leverage its expertise in traditional stick and ball sports business into the world of esports. In these last two years, that has come to life in a variety of ways for the esports organization, ranging from new and more deeply integrated sponsorships to player health and wellness upgrades that put CLG athletes more in line with […]

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