College Athletics

How LSU’s Social Media Team Mirrored Football’s Dominance This Season

  • LSU football’s social media accounts added a league-high 434,973 new followers this season across all platforms.
  • The team’s top-performing video generated more than 24.5 million views and over 543,000 engagements across Twitter and Instagram.

A shower of purple and gold confetti rained down on Mercedes-Benz Stadium on a January Monday night after Joe Burrow finished a record-setting season with one final record-setting night. During LSU’s unprecedented 15-0 run, Burrow won the Heisman trophy, set a single-season record for passing touchdowns, was responsible for an FBS record number of total touchdowns and threw for the most passing yards ever in a championship game as the Tigers’ took down a record seven teams ranked in the […]

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Arizona State, Chase Field Paving Way for Expanded NCAA, MLB Ballpark Partnerships

  • With space for 48,519 spectators, Chase Field hopes that hosting events with new partners will help their endeavor to reimagine their facility as a “blank slate.”
  • Arizona State’s January ‘Sun Devil Duals’ were the first of what the university believes will be several future events held at the Diamondbacks’ field.

Chase Field opened its gates to Arizona State’s wrestling team on Saturday, Jan. 11, and, in doing so, became the first ballpark to host a collegiate wrestling event in history.  But the four-team, open-air wrestling match, the Sun Devil Duals, marked more than a moment in history – it also marked the start of what Chase Field hopes will be an expanded partnership with NCAA athletics, not just for their own venue, but for MLB ballparks across the country. Working with […]

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‘Eye In The Sky:’ Goodyear Blimp Synonymous With College Football

  • College football fans will see a familiar sight when they look up in New Orleans on Jan. 13: the floating billboard known as the Goodyear Blimp.
  • Since its first flight over the Rose Bowl, the Goodyear Blimp has sailed over 2,000 sporting events. Goodyear has strategic relationship with college football and ESPN.

While the basic nature of college football means there is always turnover, there has been one constant for fans that look skyward: the Goodyear Blimp. For almost 65 years, Goodyear Blimps have sailed over sporting events as one of the longest-running and most effective advertising and public relations campaigns in sports history. One will appear over the College Football Playoff National Championship Game between LSU and Clemson in New Orleans on Jan 13. This floating billboard has become as synonymous […]

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How This Georgetown Master’s Program Prepared Its Graduate for a Role in College Athletics

(Georgetown University is a proud partner of Front Office Sports) The most important factor of any graduate experience is the practical application of material directly from the classroom to the workplace. Georgetown University’s Sports Industry Management master’s program instills these lessons in a 30-credit program that’s offered on campus, online, or through a blend of both. Andrew “Drew” Edson is a 2019 graduate of the program who is already reaping the benefits of his Georgetown experience. Edson joined the program […]

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NCAA College Basketball Heads North To Canada For The Inaugural Naismith Classic

  • On Nov. 16, the Naismith Memorial Basketball Hall of Fame is hosting the inaugural Hyundai James Naismith Classic basketball tournament at Scotiabank Arena in Toronto.
  • Home of the Toronto Raptors, Scotiabank Arena will feature matchups like Tennessee v. Washington, Buffalo v. Harvard and St. Bonaventure v. Rutgers.

Since the Toronto Raptors’ 2019 NBA title last season, basketball in Canada is in high demand. Now a new tournament is hoping that enthusiasm extends to the college level as well.  On Saturday, November 16, the Raptors’ Scotiabank Arena will host the inaugural Hyundai James Naismith Classic. The one-day college-basketball event is a tripleheader that will feature the University of Tennessee vs. The University of Washington, University at Buffalo vs. Harvard University, and St. Bonaventure University vs. Rutgers University. “There […]

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Dartmouth-Princeton Caps Off College Football’s 150th Anniversary Week

  • Princeton-Dartmouth at Yankee Stadium on Nov. 9 caps off Anniversary Week, which celebrates the 150th anniversary of college football's debut.
  • Princeton was apart of college football's first-ever game - a Nov. 6, 1869 showdown against Rutgers.

On November 6, 1869, college football played its first-ever competitive game.  That day, Rutgers and Princeton were the two schools to introduce the United States to college football.  Just over 150 years later on November 9, 2019, the latter team will be celebrating its role in the sport’s genesis when it takes on Dartmouth at Yankee Stadium. “It is exciting to have a game in Yankee Stadium between two teams that will be at or near the top of the […]

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INFLCR and Teamworks Tackle Subject Of Empowering Young Athletes

(INFLCR is a proud partner of Front Office Sports) The world is constantly changing and that change is only expedited by the evolution of technology. In order to be prepared for the challenges that they will face on and off the field, young athletes will need to be equipped with the proper tools to succeed both physically and mentally. Athlete success is core to the mission of both INFLCR and Teamworks, who recently announced a partnership. INFLCR Founder and CEO […]

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College Basketball’s Biggest Names See Continued Value in INFLCR

(INFLCR is a proud partner with Front Office Sports) In 2017, Kentucky basketball gave their players the power to tell their own stories on social media by signing with INFLCR as one of the company’s first clients. In the two years since, several more of college basketball’s blue blood programs have come on board with INFLCR as part of more than 400 college teams who have been incredibly pleased with the increase in social reach and engagement as a direct […]

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Charlotte 49ers Begin 2019 Season With New Fan Strategy

(Varsity Partners is a proud partner of Front Office Sports) Change is a chance for a fresh start. With the beginning of a new academic year and a new fall sports season, the University of North Carolina at Charlotte have a chance to do that in terms of their brand. In the last year and a half, the athletic department has hired a new athletic director in Mike Hill, a new head football coach in Will Healy, and made new […]

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Mountain West Begins New Football Season With “At The Peak” Campaign

(Old Hat are proud partners of Front Office Sports) This Saturday, the University of Hawai‘i will play host to Arizona marking the 21st season of Mountain West Conference football. The league comes off it’s 20th Anniversary year with a number of new branding elements as part of the “At The Peak” campaign developed in conjunction with Old Hat. With new leadership at many of the league’s 12 member institutions, a refresh of the Conference’s branding elements made sense. “As a […]

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