*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Student-athletes in California could be signing endorsement deals in the near future. Senate Bill 206 by state Sen. Nancy Skinner would allow student-athletes in California to sign with agents and profit from endorsement. The bill, which cleared the state Senate yesterday, heads to the Assembly for consideration in the coming months, according to Melody Gutierrez of the LA Times. What does the bill say? – The bill would treat student-athletes […]
*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. NCAA Football might be coming back to gaming consoles sooner rather than later. Thanks to an announcement from the NCAA, the governing body is looking into ways it can modify its rules to allow college athletes to be compensated for their names, images and likenesses. What do you need to know? 1. Big East Commissioner Val Ackerman and Ohio State athletic director Gene Smith will head […]
Rutgers drew inspiration from an unusual source to market the upcoming 150-year-anniversary of the first-ever college football game.
The Dos Equis 3X3U National Championship takes place on Final Four weekend and joins events like the Olympics and BIG3 in growing three-on-three hoops.
A significant economic impact gap between the more than 40 bowl games leaves professors wondering if they’re all worth it.
Colorado State Athletics is doubling down on data to help drive revenue and spot trends in ways it hasn’t been able to before.
Mike Wierzbicki and Ben Fraser join us for another episode of Shot Callers as they break down their loyalty program and the success they have found with it.
Tim Rebich, partner at Varsity Partners, and Josh Brooks, deputy director of athletics of operations at for the University of Georgia Athletic Association, break down why their collaboration was so effective.
The IMG College Licensing team has been hard at work this season to provide a unique voice for fans to express their game day pride
Josh Brooks, Deputy Athletic Director for Operations at the University of Georgia, breaks down why the university leveraged storytelling at Sanford Stadium.
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