Athletes In Business

Jonathan Stewart

Jonathan Stewart Gets Creative In Business Following NFL Career

  • After 11 seasons with the Carolina Panthers and New York Giants, Jonathan Stewart is spending his time creatively.
  • Stewart is a partner at the marketing firm Coast Creative, as well as replica locker company LockerSource.

As Jonathan Stewart was running against defenses during his 11-season NFL career, his creativity was bubbling to the surface. While in college at Oregon, Stewart said he didn’t pursue an academic focus related to creativity, as it was a path he said he wasn’t attuned to.  But now that he is removed from his playing days he’s embracing his creative side as a partner in a marketing firm, Coast Creative, a creator with his wife at Charlotte Lately, as well […]

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Larry Hughes Big 3

Larry Hughes Pushing To Standardize Youth Basketball Skills Development

  • Following a career that included LeBron James and Michael Jordan as teammates, Hughes understands importance of skill development.
  • Along with his Larry Hughes Basketball Academy in St. Louis, he also has the backend Basketball Training Systems.

Many athletes use their sport as a platform into other non-sports business ventures, but former NBA guard Larry Hughes is using his post-playing career to transform basketball training. In April, Hughes, who retired in 2012 following a 13-year career, opened the Larry Hughes Basketball Academy in his hometown of St. Louis after four years of running a remote training company. Along with the academy is a Hughes-co-founded venture, Basketball Training Systems, a full-service platform to support youth basketball programs. While […]

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Caron Butler Preaches Gospel Of Saving Money To Current Pro Athletes

  • Ex-NBA All-Star Caron Butler focused and planned financially for his life after sports.
  • Now Butler's talking to guests like Master P on his new 'Tuff Juice' podcast about how they make, and keep, their money.

When Caron Butler was 12 years old, he was dealing drugs on the streets of Racine, Wisconsin and looking up to pimps and drug dealers as his role models. Now at age 39, the former NBA star admires successful athletes who have turned business moguls like Magic Johnson and Michael Jordan.  As Butler launches his new HiStudios original podcast, “Tuff Juice,” the ex-NBA star wants to spread the word to athletes that the time to become financially literate and plan […]

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How Miami’s UOnline Helped Two Personal Trainers Get Their Business Off The Ground

(UOnline is a proud partner of Front Office Sports) Front Office Sports is proud to share the stories of UOnline alumni who have elevated their sports career by earning a graduate degree through the school’s online MSED in Sport Administration program. Born in Detroit and raised in Northern California, twin brothers Menachem and Shaka Dukes competed in track and field completed their undergraduate study at Michigan State University before moving to New York City to pursue careers in health and […]

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Derek Carr Philanthropy

Derek Carr Intent On Providing Others With Opportunity

  • Derek Carr is in the midst of a five-year, $125-million contract and he's sharing the wealth.
  • His philanthropic endeavors include a Fresno State scholarship and campaigns with a children's hospital.

Derek Carr is making plenty of money as the Oakland Raiders starting quarterback and he wants to make sure he’s giving some of it back. Carr signed a five-year, $125 million contract in 2017, which is also reportedly backloaded so he’ll make more of the contract once the team moves the tax-friendly state of Nevada next season. Grateful for making money playing football, Carr wants to make sure others feel a similar blessing. “When we were blessed to play in […]

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Isaiah Stanback fitness

Stanback Building Strong Business Foundation Following NFL

  • Following six surgeries in five seasons, Isaiah Stanback has also built his post-NFL career in the gym.
  • Beyond his fitness studio, speaking engagements and an XFL front office job have also come calling.

During his NFL career, Isaiah Stanback made it a point to talk to team support and business staff as much as possible. Stanback played parts of four seasons in the NFL – with stints on five teams from 2007 to 2012 – and knew his time as a wide receiver was likely to be short. So when he had the opportunity, he’d chat with those around sports to see where he might be able to take his life after football. […]

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saints-main-squeeze-juice-co

How LinkedIn Led Two Saints Greats To Main Squeeze Juice Company

  • Since being founded in 2016, New Orleans-based Main Squeeze Juice Co. has added Saints legends Marques Colston and Thomas Morstead as partners.
  • With 12 locations across the southeastern United States, CEO Thomas Nieto hopes to have 200 Main Squeeze stores in development in the coming years.

Spending 10 years with the New Orleans Saints, Marques Colston had plenty of successful connections on the field. When he hung up his cleats in 2015, the former New Orleans Saints receiver retired as the team’s all-time franchise leader in receiving yards, yards from scrimmage, receiving touchdowns, total touchdowns, and total receptions – and as a Super Bowl champion. Three years later, Colston was scrolling through his LinkedIn feed when he received a message that has led to a successful […]

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Aaron Donald Emerges As One Of NFL’s Most Marketable Players

  • NFL endorsements usually go to QB's like Tom Brady. But reigning Defensive Player of the Year Aaron Donald is bucking that trend, scoring endorsement deals with Pizza Hut and other brands.
  • Aaron Donald's "personality is a perfect fit for our brand and we’ve had a lot of fun with him so far," says Rachel Meyer, Pizza Hut's director of brand marketing.

Aaron Donald of the Los Angeles Rams is emerging as the modern-day Mean Joe Greene in more ways than one. Like the ex-Pittsburgh Steelers Hall of Famer before him, Donald reigns as the NFL’s best defensive player.  Also like Mean Joe, the 28-year old defensive tackle is one of the few defensive stars to become a sought-after endorser by major brands. Most NFL endorsement deals flow to quarterbacks like Patrick Mahomes of the Kansas City Chiefs and Tom Brady of the […]

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Lofa Tatupu ZoneIn

After Injuries Derailed NFL Career, Linebacker Starts ZoneIn CBD

  • Left with chronic pain from football and 10 surgeries, Lofa Tatupu discovered the benefits of CBD.
  • With a projected $23 billion industry by 2023, Tatupu sees plenty of runway for his ZoneIn CBD.

Lofa Tatupu had a promising start to his career with the Seattle Seahawks, as the linebacker was a Pro Bowler in his first three seasons.  Then, Tatupu ran into injury issues in 2008, which stymied his career. He played his last NFL game in 2010, before going on to a post-career life full of chronic pain and lethargy.  That was until he started dabbling with CBD, which he said has given him a new life and a new career as […]

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Recapping the 2019 Athlete x Brand Summit

(BrandForward is a proud partner of Front Office Sports) On September 24th, BrandForward hosted the latest in their Athlete x Brand events at the headquarters of the Pac-12 Network in San Francisco. Throughout the day, athletes and representatives from brands, players associations, agencies and media platforms came together for a day of conversation and networking. Participants also had the chance to ask questions and learn from experts in this subsection of the sports industry in a variety of panels. “Each […]

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