Pat Evans

Heineken US Strategy

Heineken Brands Build U.S. Sports Strategy With Focused Increments

As a global beer brand, Heineken is invested heavily in soccer – the brand is making the same play in the U.S. The world’s No. 2 beer company doesn’t have the same clout in the U.S. – a 3.5% market share – so rather than exploring deals across all sports, Heineken and its subsidiary brands are taking a much more targeted approach to sports marketing, said Quinn Kilbury, Heineken USA head of partnerships and consumer partnerships. Anheuser-Busch InBev and MillerCoors […]

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Golden Knights sellouts

Golden Knights Preseason Focus Good For Fans, Bottomline

September 15 was a busy Sunday in Las Vegas, with a NASCAR race and a WNBA playoff game in town, not to mention the normal craze of it being an NFL Sunday.  But despite all the possible events for sports fans to take in, the Vegas Golden Knights filled up T-Mobile Arena for the team’s first preseason game of the 2019-2020 NHL season. The 17,767 in attendance also could have stayed at home to watch the game – as all […]

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Chargers LUX membership

Chargers LUX Aims to Keep Suite Owners Happy Outside SoFi Stadium

Premium seat customers don’t grow on trees, and teams are always looking at ways to keep premium ticket buyers engaged all year round. The Los Angeles Chargers will roll out a new program as the team moves into SoFi Stadium, aiming to super-serve some of its highest-paying ticket holders. Called the LUX program, suite owners at the stadium will be provided free access to a variety of “exclusive access to the best-in-class hospitality, business and entertainment benefits year-round.” “Los Angeles […]

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MiLB attendance growth

MiLB Attendance Growth Driven By Outliers, Community Approach

While Major League Baseball experiences a variety of attendance issues, Minor League Baseball finished the year with an increase in attendance.  Both circumstances are more complex than they appear on the surface, but the MiLB’s 2.6% overall attendance growth shows an understanding MLB teams could learn from, said Brad Horn, professor of public relations at Syracuse University. S.I. Newhouse. School of Public Communications. “Anytime you see a positive gain, it’s worth celebrating the continued relevance of sports,” Horn said. “The […]

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Postmates Yankee Stadium

Postmates Expands Venue Pickup Service In ‘Iconic Stadiums’

The direct-to-consumer industry is making its way into sports venues as Postmates announced its newest foray into Yankee Stadium.  The partnership with the New York Yankees will allow fans to order concessions ahead and skip the lines, building on an announcement last month of a partnership with the Los Angeles Dodgers. The company targeted the two stadiums as they’re “the most iconic teams in baseball” and “major cities with food delivery already a part of everyday life.” It’s a further […]

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Ball Corp. aluminum

Ball Corp.’s New Vision To Transform Venue Sustainability With Aluminum

The average sporting event creates a lot of waste, and as more teams and venues work toward more sustainable operations, Ball Corp. is making moves to help. Ball Corp., a manufacturer of aluminum cans, has released a new metal cup similar to the plastic cups commonly seen across the country. The cup aims to help create a more sustainable container for sports and entertainment venues, said Sebastian Siethoff, general manager at Ball Corp. “The funny thing is, when we show […]

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South Point 400

South Point 400 Starts NASCAR Playoffs With Fan Focus in Vegas

Las Vegas decision-makers, including driver Brendan Gaughan, worked hard for years to bring a second NASCAR race to the Las Vegas Motor Speedway. Now for the second year, the city welcomes the Monster Energy NASCAR Cup Series Playoffs at the South Point 400, named after the Gaughan family’s South Point Hotel, on September 15. This year’s race had its start time pushed back to 4 p.m. PT because last year’s midday heat resulted in the track’s lowest attendance in its […]

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Buffalo Wild Wings Renewed Sports Focus Includes Betting

As Buffalo Wild Wings rolled out its annual football promotions, the chain made a bigger splash via a new deal with MGM Resorts International. The partnership, through MGM’s Roar Digital, will bring sports betting into Buffalo Wild Wings locations, which will also now open in MGM properties.  The rollout of the betting – on BetMGM, MGM’s mobile betting platform – won’t immediately be available and will begin testing later this year in New Jersey. The partnership, along with new football […]

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Mamba RISE app

Mamba RISE App Looks Toward New Frontier of Athletic Performance

As bodies continue to evolve physically, Mamba Sports Academy believes the next frontier of athletic performance is cognition.  With that foundational belief, the company – owned by Kobe Bryant, along with former Kansas State football captain Chad Faulkner – is launching the first product from its incubator, Mamba Sports Venture Lab, called Mamba RISE. Mamba RISE is a mobile app providing athletes an opportunity to work on their cognitive abilities.  “We had the opportunity. to bring in a tech that […]

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Big Sky Athletic Directors

Big Sky Athletic Directors Making Their Presence Felt

In the shadows of the Rocky Mountains, the Big Sky Conference is becoming a bastion for female leaders in collegiate athletics. Terry Gawlik was named the University of Idaho director of athletics in early August, becoming the Big Sky Conference’s fifth female athletic director – the most of any conference in the NCAA. The other female athletic directors in the Big Sky are Pauline Thiros at Idaho State; Debbie Corum at Southern Utah; Lynn Hickey at Eastern Washington; and Valerie […]

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