Front Office Sports

How Parents Can Save For Young Athletes’ College Education

(Citrin Cooperman is a proud partner of Front Office Sports) As part of a great American pastime, over three million kids in the U.S. play youth baseball. However, very few will enjoy the distinction of playing at the championship series. Youth baseball players are between 10 and 12 years old, which means that in the next six to eight years, many of these kids will be moving into dorms and starting college classes. According to the National Center of Education […]

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Mountain West Begins New Football Season With “At The Peak” Campaign

(Old Hat are proud partners of Front Office Sports) This Saturday, the University of Hawai‘i will play host to Arizona marking the 21st season of Mountain West Conference football. The league comes off it’s 20th Anniversary year with a number of new branding elements as part of the “At The Peak” campaign developed in conjunction with Old Hat. With new leadership at many of the league’s 12 member institutions, a refresh of the Conference’s branding elements made sense. “As a […]

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Shot Callers: Kristin Bernert, SVP of Business Operations, Madison Square Garden

With two incoming stars in R.J. Barrett of the Knicks and Kaapo Kakko of the Rangers, New York sports fans will have plenty of reasons to find their way to Madison Square Garden this fall and winter. FOS Editor Ian Thomas chats with Kristin Bernert of Madison Square Garden about the exciting coming seasons for New York sports and what it’s like to serve the fan bases of those teams. Edited highlights appear below: On the excitement surrounding the 2019-2020 […]

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The Winning Brands of the 2019 Women’s World Cup

(MVPindex is a proud partner of Front Office Sports) At the 2019 FIFA Women’s World Cup, the United States Women’s National Team claimed their latest in a series of major victories. Many of the brands sponsoring the tournament were also big winners posting on social media more than two thousand times over the course of the event. MVPindex compiled the numbers from what brands won the sponsorship and social media game in their latest report.  Here are a few highlights: […]

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LA Clippers Director of Social Media Alessandro Gasparro on Preparing For The New Season

Subscribe: iTunes | SoundCloud Over the better part of the last decade, the NBA has become famous for two things in particular: social content and an entertaining free agency period. The LA Clippers are taking advantage of both with Director of Social Media Alessandro Gasparro. Gasparro is a graduate of the University of Michigan with experience at a number of of the countries top teams and agencies. He recently joined the Los Angeles Clippers in August of 2018 after three years with Endeavor […]

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Turn Two for Youth Brings Baseball to Underserved Children

(Varsity Partners are proud partners of Front Office Sports) Eric Smith and Billy Owens raised their families on baseball. The two close friends regularly coached youth teams in the Charlotte area, and both saw their own children develop into strong players over the years. The two would also take their families on vacation together.  During one trip to Turks and Caicos, the pair befriended a local baseball coach who did not have enough gloves for a full team. When Smith […]

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Social on the Sidelines: Live Podcast with Bryan Graham of Bleacher Report

Subscribe: iTunes | SoundCloud In the span of a few years, Bleacher Report has grown into one of the world’s most prominent sports media brands with a social media following of tens of millions. Bryan Graham, the brand’s director of social content strategy, has been at the forefront of much of that growth throughout the last four years. In a special episode of Social on the Sidelines, Shahbaz Khan chats with Graham about the brand’s rise to social media prominence, his own professional […]

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Shot Callers: Don White, CEO, Satisfi Labs

(Citrin Cooperman is a proud partner of Front Office Sports) Artificial intelligence has ushered in a new age in college and professional sports. Thanks to technology like chat bots, organizations can be much more efficient with their manpower in serving the needs of fans before, during, and after games. FOS Editor Ian Thomas sits down with Don White of Satisfi Labs to discuss the importance of understanding fan behavior and how artificial intelligence helps teams throughout professional sports do just […]

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Star-Studded Additions to Sounders’ Ownership Group

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else.  Watch out James Harden and Will Ferrell: the MLS celebrity ownership pick-up game just got even bigger. The MLS club announced yesterday that eleven families with connections to the Seattle area would be joining its ownership group. The new investors will take over part of a stake formerly held by Joe Roth, the Hollywood producer who helped the city land an MLS expansion spot […]

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Clover Sonoma Turns To Female Sports Figures For New Campaign

(BrandForward is a proud partner of Front Office Sports) True strength comes from within. That is the message Clover Sonoma wants to convey with the launch of their new “Strong Inside” campaign celebrating the inner strength of women.  Clover Sonoma is a third-generation, family-owned and operated dairy based in Northern California. This week, the company introduced their new campaign featuring women who embody inner strength – championship-winning athletes Brandi Chastain, Alysia Montaño, Jennifer Azzi, and Emmy-winning sports journalist Amy Gutierrez […]

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