How a New Alliance of Companies Aims to Maximize Athlete-Driven Content

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Photo credit: opendorse

(opendorse is a proud partner of Front Office Sports.)

Today’s athletes play within a world that craves content at an ever-growing rate. They just so happen to exist in a time when social media is rapidly expanding and has vastly evolved since tweets, posts, and shares were being touted as part of the new communication boom.

And yet, professional athletes have still been trying feverishly to figure out the correct content strategy to follow, or they have turned to untrusted third parties to broker sponsorship deals.

Luckily, for a fortunate crop of athletes, they will be able to benefit from a full rendering of player-driven social platforms.

This week, Australian-based athlete media and marketing platforms PlayersVoice and Pickstar are joining forces with U.S.-founded opendorse to help jointly promote and educate the market on the Athlete Generated Media category (AGM).

READ MORE: Inside the Huddle: Monetizable Social Assets With Jonah Ballow

While each company aims to help athletes on social, they all serve distinct functions that help contribute to a well-rounded social dynamic. According to opendorse CEO Blake Lawrence, the different roles that each company plays will ultimately allow the trio to maximize each other’s core strengths.

“All three of these companies will be moving at once all together,” said Lawrence. “The most digital-savvy athletes are getting requests from the top sponsors and brands to partner with them. This fluid partnership will allow for athletes’ content to be more forward facing and seamlessly integrated than ever before.”

The companies will all work together to maximize content flow. PlayersVoice celebrates elite athletes — and in partnership with them, have built the new home for rich and raw sports storytelling.

PickStar works with aligning with brands and companies to help forge campaigns that are a natural fit for today’s athlete. The site helps to facilitate athletes to be utilized as guest speakers, social influencers, on-site marketing analysts and more. The partnership between these three companies will generate even more relationships for PickStar to work with in order to maximize opportunities for athlete involvement.

Opendorse helps to facilitate the infrastructure to help athletes publish content from partners. The platform exists to help athletes publish content easily and seamlessly. In turn, it allows players to be more accessible and engaging with their fans. With real-time analytics being supplied, the company also allows for partners to see up-to-date results on how their content is performing, thus helping them to stay up to date on their social strategies.

READ MORE: Inside the Huddle: Talking Paid Social With Angela Welchert

Essentially, PlayersVoice is on the forefront of athlete-led content creation, PickStar is providing a marketplace to match athletes with brands, while opendorse is serving as a behind-the-scenes content distribution platform. With these three media companies working in tandem, it allows for growth towards athlete-driven media and more authentic content being created.

According to Lawrence, the process of aligning with the Australia-based companies was a natural fit.

“The process was forged over the last few months,” said Lawrence. “The three of these companies all shared a common vision as the goal is to work together to maximize athlete success. We shared a united front during the building process. It allows for each of us to specialize in what we each do best under one common mission.”

For these companies, the timing aligned well to come together and help to grow the current and future athletic superstars while also acting as agents of evolution and forward thinking within the social media landscape.

“It’s a challenging task ahead,” said Lawrence. “Yet it is a strong example of the maturation of the market, where it is big enough that you don’t necessarily have to do all of the things yourself. We’ve got two partners in this alignment who specialize in their field of athlete-driven social media. I’m excited what this means for our industry.”

(opendorse is a proud partner of Front Office Sports.)