tiktok-sports-mascots

Mascots Finding Stardom On TikTok

  • On TikTok, it's not just Benny the Bull putting the spotlight on sports mascots.
  • Other mascots with TikTok accounts include Cosmo the Cougar (BYU), Blue (Indianapolis Colts) and Moose (Seattle Mariners), among others.

There are few things in sports that excite fans as much as a mascot. When the Philadelphia Flyers unveiled their mascot Gritty on September 24, 2018, the first 30 days of Gritty’s rollout garnered an overall national TV audience of more than 69.1 million viewers, according to the Shorty Awards. In terms of publicity value to the team – both online and off – his launch generated upwards of $151.3 million and $10.5 million, respectively.  Heading into 2020, Gritty has […]

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Videos

Office Hours: Erika Nardini on Barstool’s Content & Commerce

Subscribe on Apple Podcasts Powered by RedCircle Welcome to another episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Erika Nardini is the CEO of Barstool Sports and has been in that role for the last three and a half […]

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Office Hours: Michael and Paul Rabil On Founding The PLL and More

Subscribe on Apple Podcasts Welcome to the first episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Mike and Paul Rabil are the co-founders as well as the CEO and CSO, respectively, of the Premier Lacrosse League. The […]

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Shot Callers: James Giglio, CEO, MVP Interactive

(Citrin Cooperman is a proud partner of Front Office Sports) The digital age has drastically changed the world of fan engagement even on the concourses of big stadiums. FOS Editor Ian Thomas chats with MVP Interactive CEO James Giglio about the brand’s unique experimental technology and what it adds to the atmosphere of sporting events. Edited highlights appear below: On the beginnings of the company (1:34) Giglio: “It was the winter of 2012 and the Tampa Bay Rays’ Brian Killingsworth took […]

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Podcasts

Podcasts

Office Hours: Jemele Hill Talks Next Career Steps & Where Sports & Politics Collide

Subscribe on Apple Podcasts Welcome to a new episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Jemele Hill is currently a staff writer at The Atlantic and the host of the podcast “Jemele Hill is Unbothered” on Spotify. Hill […]

Podcasts Video

Office Hours: Erika Nardini on Barstool’s Content & Commerce

Subscribe on Apple Podcasts Powered by RedCircle Welcome to another episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Erika Nardini is the CEO of Barstool Sports and has been in that role for the last three and a half […]

Podcasts Video

Office Hours: Michael and Paul Rabil On Founding The PLL and More

Subscribe on Apple Podcasts Welcome to the first episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Mike and Paul Rabil are the co-founders as well as the CEO and CSO, respectively, of the Premier Lacrosse League. The […]

Media Podcasts

USWNT’s Jimena Panduro On Social Success With The World Champs

Subscribe: iTunes https://api.podcache.net/episodes/b8ec785c-3df5-4305-a9d3-ebc4558cd46c/stream.mp3 The United States Women’s National Soccer Team returned from France this summer with another World Cup championship. That victory has created a new, but familiar sense of excitement for staffers around the team in many capacities as well as new opportunities for social content. In this episode of Social on the Sidelines, hosts Shahbaz Khan and Amara Baptist chat with USWNT Content and Social Media Manager Jimena Panduro about her professional journey, the excitement of the latest championship, advice for aspiring […]